Sam Lawrence
Sam Lawrence is CEO of Blackbox Republic. If you don’t know what Blackbox Republic is… time to check it out.
I’ll ask Sam about the inspiration for the business and how it’s played out so far. Please be a part of the program by tweeting in your questions to @jennifered or comment on my Facebook page wall here.
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Continue reading ‘Live Podcast: Featured Guest Sam Lawrence, CEO of Blackbox Republic’
Zoë Keating, Photo By: Jeffrey Rusch
This week we have a special treat on The A-List, a wonderful, one-woman powerhouse of a musician, Zoë Keating.
Recently named one of the Hot 20 people of 2009 by 7×7 magazine, they dubbed her, “Avant-Cellist.” It’s a fitting description, but for my part, I am interested in the way Zoë has used the Web and social media to engage with and stay in touch with her fans.
With more than 1.3 million followers on Twitter (@zoecello), she describes herself there as, “Cello, computers and pancakes. The daily twitterings of a professional avant cellist and amateur nerd.” A wonderfully humble description for an immense and innovative talent.
I am thrilled Zoë was able to join the program. Listen to the archive here:
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Continue reading ‘Live Podcast: Featured Guest Zoë Keating, Cellist and Composer’
Richard Binhammer, Photo By: Brian Solis
This is a guest blog post from Richard Binhammer is the Senior Manager, Corporate Affairs at Dell. Richard might be best-known simply by his Twitter handle, @RICHARDatDELL. Some of my A-List podcast guests described Dell’s early efforts to deal with the advent of social media discourse as ‘ignoring it,’ while still others said they had their ‘head in buried in the sand’ – but all point to them as an example of a company who has course corrected and is now reaping the benefits of doing social media ‘right.’ Richard is at the heart of shifting perception of Dell from ‘hate’ to ‘great’ (case in point: Richard’s T-shirt in the photo, left). Join the conversation at Dell here.
It used to be that brands were based on presumed or understood values. Our interactions with a brand were not much more than an affinity based on transactions we made. Today, brand affinity and values run much deeper. Social media is bringing those formerly “static” brand values and promises to life.
Social media opens the doors for companies and their brands to have more lively and active relationships with customers, ones that allow us to interact in real time and breathe life into the brand. By connecting people in business with the people who consume our products and services, customers are closer than ever to what were thought of as far-off distant corporations. More than bringing a customer-focus to our businesses, connecting online is like having customers as colleagues and walking the halls of the corporation every day.
Whether it is a customer blog post, comments on a company blog, interactions with Twitter followers or Facebook fans, social media not only empowers the customer, it brings the focus for any business right where it should be… the connections between it and its customers.
Continue reading ‘Connecting with Customers, Bringing Business and Brands Alive’
Stowe Boyd, By Brian Solis
This week on The A-List, I am excited to welcome Stowe Boyd, international authority on social tools and futurist.
With the iPad hype this week, it seems like the perfect time to discuss the tools that run on our digital devices – new and old.
In addition to his other accomplishments, Stowe is launching a series of webinars, is the president of the Microsyntax.org non-profit, and director of the related 301Works.org initiative of the Internet Archive and is developing a conference with Jeff Pulver called Social Business Edge.
There’s much to talk about!
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Charlie Rose with Seth Godin at MIXX
Seth Godin is our very special guest this week. He’s on a web tour to discuss his new book, Linchpin: Are You Indispensable? We’ll talk about the book’s release on Tuesday, how Seth defines his role in society at large, what keeps him writing – and much more.
Shel is on the left. Brewster is the guy with the bone. Photo by Brian Solis
We’re lucky to have a number of esteemed guests join me on The A-List, but tomorrow, I’ve got a biggie…
Shel Israel.
For the better part of 25 years, Shel has served as a social media expert to companies and individuals through his best-selling books. His latest, Twitterville: How Businesses Can Thrive in the New Global Neighborhoods
We’ll talk about the inspiration for the book, his career and much, much more. Listen to the archive here:
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Continue reading ‘Live Podcast: Featured Guest Shel Israel, Author of Twitterville’
Ryan Calo
I was lucky enough to meet the brilliant Ryan Calo at a Social Media Club event I took part in. We might have been trying to get Lawrence Lessig on our panel, but we got more than we could have hoped for from Lessing himself.
Ryan is an Academic Fellow, Center for Internet and Society at Stanford University, and spends time researching and sharing findings on the intersection of the law and technology, including the social web.
An in-demand speaker who’s been a featured expert on many broadcast programs , including CNN, I am thrilled to welcome him to The A-List! Listen to the archive here:
Dave Morgan
The A-List is back and better than ever!
After a rather long winter’s nap – following our coverage of LeWeb conference – we return with Dave Morgan, CEO of Simulmedia (dontcha just love the name?).
The company, which launched in March last year, aimed to improve the impact of TV program promotions by lifting the effectiveness of their tune-in programming spots. But how, especially in an increasingly on-demand world?
We’ll ask Dave, whose imense success includes developing and selling TACODA and Real Media. Listen to the archive here:
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Cassandra Phillipps
This is a guest post by Cassandra Phillipps, an event producer for the Bay Area startup community. She produces FailCon, co-produces Girls in Tech Catalyst Conference, and production manages SF Beta, SF MusicTech Summit and Finance4Founders. She also keeps a blog on upcoming startup events and event advice at webwallflower.com You can follow her on Twitter @webwallflower. She has been a featured guest on The A-List podcast.
As the economy improves, more companies have been approaching me asking about the costs associated with producing a conference or a series of evening panels, and what the benefits would be for them. It’s as if something in their entrepreneurial brains tells them this is a good step for their businesses, but they just aren’t sure why.
As social media grows and connects businesses, communities, and individuals on a global scale, the time given for in-person interactions dwindles. While I 100% endorse companies using twitter to connect with customers, or LinkedIn to talk with clients, there will never be a stronger way to develop a loyal bond with your users and community than through events. SnarkMarket puts it well: “The great virtue of events today … is that their value seems durable in a way that the value of super-abundant copies of digital media does not. They pro vide ‘embod i ment,’ to use Kevin Kelly’s taxonomy – and that’s some thing you can still charge for.” Done right, events can work with social media to empower and engage users on a smaller but more effective scale.
Continue reading ‘Events: Catalyzing Social Media Campaigns’
Amber Naslund
This is a guest blog post from Amber Naslund, a social media and marketing professional, and the Director of Community for Radian6, where she’s responsible for client engagement, community building, and helping companies tap the potential of online reputation management and social media monitoring. She’s spent the last decade or so raising funds, building brands for companies of all sizes, and messing with all things online. The post was inspired, in-part, by Radian6 CEO Marcel LeBrun’s appearance on The A-List podcast.
When most companies hear “you have to be listening” in social media, they immediately jump to the notion that listening should be brand-focused. They’re quick to type in their company name or the names of their products to see what the web is saying.
Smart strategy, sure. But that’s not all there is to listening, and companies would do themselves well to consider listening at a different level, above and beyond their brand, to learn some important things about how their business fits into the big picture.
The value of competitive intelligence is undeniable, and there is rich information out there on the web about what your competitors are doing.
Jennifer Lindsay, Featured Host
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