Marshall Sponder, Source: Entrepreneur.com
Fair warning: Here I go on my quest to convince that analytic measurement and analysis is key to online business. And this time, I bring you a distinguished metrics veteran to make the case.
Marshall Sponder is Founder of WebMetricsGuru.com, and an expert on why metrics matter.
He also happens to be an artist… take a look at the background of his Twitter page – awesome!
Listen to the archive of our discussion on The A-List here:
[Click here to listen if player above does not appear]
More about Marshall from his own bio:
Marshall Sponder is the founder of WebMetricsGuru.com, an industry blog about Web Analytics, Social Media and Search Marketing.
He writes a monthly column for Entrepreneur.com on leveraging online marketing technologies that help businesses succeed in a challenging economy.
Marshall maintains his own Analytics Consultancy, Now-Seo, and is an Emeritus Director of Social Media the Web Analytics Association.
Links:
- WebMetricsGuru.com
- Twitter @WebMetricsGuru
- Art New York City Blog
- Web Analytics Association
- WAA Social
- Recommended Book: Advanced Web Metrics with Google Analytics
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