Now that entries R closed, would U click on this link & so I can see what happens w/ @FastCompany’s Influence Project? http://fcinf.com/v/db7o Thx much!!!
Author Archive for jennifered
We have a stellar group joining The A-List to talk about what you can expect to learn at this conference, coming up Friday on 17th September from 9:00am – 5:30 PM at the Hotel Nikko in San Francisco.
We’ll have conference organizers Luke Brynley-Jones (@LBrynleyJones) and Murray Newlands(@MurrayNewlands) of Influence People (@InfluencePeeps) and London Blog Club, as well as keynote speaker Brian Solis (@BrianSolis) of FutureWorks and author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
It will be an exciting and informational hour. Don’t miss it!
Remember that this show is by you, not just for you! Your questions are an essential part of the program! Please tweet, Facebook or email in your questions before or during the show.
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Links:
“If you get it, share it!”
That’s long been the tag line for Social Media Club.
As the number of club chapters has grown, so too has the organization, providing quite a journey for the club’s founders. The story of Social Media Club’s founding and growth was discussed earlier this year at Webcom Montreal 2010. Now, The A-List asks Chris Heuer (@ChrisHeuer) and Kristie Wells (@KristieWells) what they’ve learned in cultivating the global Social Media Club community and – perhaps more importantly – what’s next!
Could a book be on the horizon?
Don’t miss this archive of The A-List show here:
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[iTunes]
The majority of US-based businesses are small or medium-sized. In addition to the size of the SMB market, both the economy and incentives from the federal government to encourage individuals to create business has positioned the SMB market as perhaps the most important sector of growth we’ve seen in more than a decade.
Large enterprises know this and are keen to reach entrepreneurs and executive at SMBs to help them grow, using their products and services as they scale into larger businesses.
This gave myself and Karen O’Brien, a partner a Crimson Consulting, the idea to being together a panel to educate those at South by Southwest (SXSW) and Enterprise 2.0 conferences to talk about how large enterprises can reach the SMB market and the promise it holds for them in doing so, as well as educating SMBs about what incentives these companies are providing to engage with the SMB customer. At SXSW, the panel will include representatives from Microsoft, Cisco and Yelp.
But these panels will not happen unless you vote to bring them to life… and the competition is fierce. That’s where your help comes in…
Please take a moment to vote for the panel on the SXSW panelpicker and leave a comment on what you think the promise the panel holds, what you would like to get out of it if you were to attend the session or anything else you think is important for us to know.
The panelists could be different, but the message very similar at Enterprise 2.0 – you can cast your vote here. Again, would love to hear your comments!
The book, Marketing Lessons from the Grateful Dead
What marketing lessons can you learn from ‘the most iconic band in rock history’? We’ll find out from the authors of a new book that tackles that question head-on. David Meerman Scott (@DMScott) and Brian Halligan (@BHalligan) are our featured guests for the hour.
Don’t miss this archive of The A-List show here:
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[iTunes]
I am thrilled to be teaching Understanding Google Analytics, an online course, for mediabistro.
The first classes begin July 29th. That course is ending soon, but you can now sign up for the next session that will begin on Thursday evenings beginning October 7th. Sign up here.
Here’s the course description:
Business owners used to only be concerned with the number of hits to their website. Now businesses, bloggers, and online marketers need to know more than just how many people are coming to their site. They need data about their site’s performance, Internet marketing investments, lead or sales conversions, visitor behavior, and user interaction. Fortunately, the advancement of web technologies has made this comprehensive collection of data and analysis possible.
Continue reading ‘UPDATED: Teaching Understanding Google Analytics’
Michael Tippett
So how does one create one of the world’s leading media companies?
Let’s ask one!
Michael Tippett founded NowPublic, one of the largest media organizations in the world. He’s accomplished a great deal, but as international expert on emerging news models, he may have a very interesting take on what print media can do to save themselves.
I asked him about that and much more. Don’t miss this archive of The A-List:
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Dominique Lahaix, CEO of eCairn
This is a guest blog post from Dominique Lahaix, CEO of eCairn. eCairn Inc. (@eCairn) is a privately held software technology company, founded in October 2006 that specializes in community and influencers marketing. Headquartered in Los Gatos, California, Dominique (@Dominiq) and other company founders have a cumulative experience of 50+ years in e-marketing, knowledge engineering, collaborative filtering, linguistics, software development and software engineering at well-known companies such as Hewlett-Packard, Sun, Xerox, eBay and Motorola.
Let’s start with an example.
Imagine you work for Dell and you have to rate the following conversations to be examples of positive, neutral or negative sentiment:
- HP is good.
- Dell is good, but I still prefer HP.
- The new Dell PC is good but the previous one worked better.
- The new Dell PC is good but I miss the look of the previous one.
- HP works great but I hate them.
- Dell works great but I hate them.
- Dell is as good as HP.
- HP and Dell are the same crap, maybe Dell a little bit less.
- HP and Dell are nice entry-level products.
- Dell is good if you can afford it.
- Dell is good but exclusive.
- I would only recommend Dell’s PC to small businesses.
- Dell is the Dom Perignon of netbooks.
- Apple is to Dell what Saint Amour is to Beaujolais Nouveau.
- I worked too much on my Dell last night and I got sick looking at the screen.
- Dell is only good for gaming.
- HP is like it was in the Packard’s time.
- HP is like what it was in Carly’s time.
- No wonder why the Dell stock is going south.
- I love HP (from HP’s PR agency or Director).
- I hate HP (from an employee recently fired).
- A tweet repurposing the one above without any additional comment.
Hard to rate isn’t it? These are fairly standard sentences, not corner cases. There is no irony and no borderline use of language, but it just shows that:
Continue reading ‘Why Sentiment Analysis Can’t Work And Why It’s A Damned Good Thing!’
04
Jul
10
Embrace Independence!
Have a wonderful 4th of July holiday – wherever you are! We’ll bring back pretty images from the San Francisco bay via the USS Potomac (@USSPotomac)!
Marissa Louie
I had the good fortune to meet Marissa Louie of HeroEx as part of the process of becoming a panelist at next Thursday’s Social Media Marketing Conference in San Francisco (#SMMSF) and quickly came to like her smart, entrepreneurial spirit.
If you don’t already know about HeroEx.com, check it out. It’s in alpha, but delivers almost any item under 25 pounds in 1 hour or less in San Francisco. For those of us who remember (and relished!) the Kozmo.com days, you have to check it out.
In addition to her current venture, Marissa previously founded AD-Village, an ad network optimizer and aggregator. I’ll ask her about all that, as well as Her expertise is in online marketing, sales, supply chain management and logistics, and technology systems.
One ways he is savvy is in media coverage – Marissa will be in the August issue of SHAPE Magazine and has been featured on ABC, CBS, Forbes, BusinessWeek, TechCrunch, The Next Web, Bub.blicio.us, GQ Korea, and more.
Don’t miss the program archive here:
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